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Words
are powerful. They can be used to harm or heal, divide or connect, to break
communities down or inspire us to greater things. As the global humanitarian
community paused for World Humanitarian Day on Aug. 19, a ground-breaking
campaign called “The World Needs More __” was launched to harness the power of
words to create and drive real change in the lives of people affected by crises
around the world.
“The World Needs More __” campaign will create a space where the humanitarian community can connect with the private sector and the public in an innovative way and build on the momentum created by last year’s “I Was Here” campaign, which reached more than one billion people globally. This year global brands, influencers and celebrities are sponsoring words the world needs more of, such as “action” or “inspiration” and pledging money behind the words they’ve chosen.
From Aug. 19 to Sept. 24 people can “unlock” that money by “sharing” those words through social media and SMS and support a great cause while also raising awareness about the small acts of kindness that can grow into a force for change. Each time someone “shares” a word the world needs more of — for example by tweeting “#theworldneedsmore #shelter” — US$1 is “unlocked” from the amount pledged by the sponsor with the funds going to the UN Foundation to be distributed to some of the most underfunded humanitarian emergencies around the world.
Aug. 19 marked the 10th anniversary of the United Nations headquarters bombing in Baghdad that killed 22 UN staff.
The humanitarian community observes World Humanitarian Day every year on Aug. 19 to remember all the aid workers who have lost their lives over the years. World Humanitarian Day is also an occasion to recognize and celebrate the achievements of aid workers and their organizations around the world to help those in need.
Indonesia, often referred to as a “supermarket of natural disasters”, is no stranger to major crises and it continues to experience floods, landslides, whirlwinds, forest fires, earthquakes, volcanic eruptions, and tsunamis with massive humanitarian impact to communities across the country killing thousands, leaving tens of thousands homeless and destroying livelihoods.
As humanitarian needs grow here and around the world, the humanitarian community must adapt and find new ways to mobilize and deliver aid, find new supporters, and find new ways to engage with communities to prepare them as well. Indonesia’s private sector is playing an increasingly significant role in humanitarian activities across the country to support the government of Indonesia’s lead in emergency response and preparedness — their support during the Central Aceh earthquake crisis in July 2013, for example. Private sector companies are uniquely positioned to support the government of Indonesia, their local communities, and traditional humanitarian actors in a variety of ways.
Private sector companies can build on their connections with local communities to support initiatives to prepare for, respond to and recover from humanitarian emergencies through public-private partnerships, micro-finance and micro-insurance programs and promoting investments in social and physical local infrastructure. They can encourage their customers to provide generous personal donations to humanitarian appeals. Vitally, they can provide the essential transport and logistics services that often make it possible to deliver aid to where it’s needed most.
This year’s The World Needs More __ campaign has never been tried before. It’s a new way to approach how the private sector and the public support humanitarian action. A new way to generate global discussion about what the world needs more of and drive real change.
I look forward to as many of you joining with us this World Humanitarian Day and help turn words into actions. What do you think the world needs more of? ●
“The World Needs More __” campaign will create a space where the humanitarian community can connect with the private sector and the public in an innovative way and build on the momentum created by last year’s “I Was Here” campaign, which reached more than one billion people globally. This year global brands, influencers and celebrities are sponsoring words the world needs more of, such as “action” or “inspiration” and pledging money behind the words they’ve chosen.
From Aug. 19 to Sept. 24 people can “unlock” that money by “sharing” those words through social media and SMS and support a great cause while also raising awareness about the small acts of kindness that can grow into a force for change. Each time someone “shares” a word the world needs more of — for example by tweeting “#theworldneedsmore #shelter” — US$1 is “unlocked” from the amount pledged by the sponsor with the funds going to the UN Foundation to be distributed to some of the most underfunded humanitarian emergencies around the world.
Aug. 19 marked the 10th anniversary of the United Nations headquarters bombing in Baghdad that killed 22 UN staff.
The humanitarian community observes World Humanitarian Day every year on Aug. 19 to remember all the aid workers who have lost their lives over the years. World Humanitarian Day is also an occasion to recognize and celebrate the achievements of aid workers and their organizations around the world to help those in need.
Indonesia, often referred to as a “supermarket of natural disasters”, is no stranger to major crises and it continues to experience floods, landslides, whirlwinds, forest fires, earthquakes, volcanic eruptions, and tsunamis with massive humanitarian impact to communities across the country killing thousands, leaving tens of thousands homeless and destroying livelihoods.
As humanitarian needs grow here and around the world, the humanitarian community must adapt and find new ways to mobilize and deliver aid, find new supporters, and find new ways to engage with communities to prepare them as well. Indonesia’s private sector is playing an increasingly significant role in humanitarian activities across the country to support the government of Indonesia’s lead in emergency response and preparedness — their support during the Central Aceh earthquake crisis in July 2013, for example. Private sector companies are uniquely positioned to support the government of Indonesia, their local communities, and traditional humanitarian actors in a variety of ways.
Private sector companies can build on their connections with local communities to support initiatives to prepare for, respond to and recover from humanitarian emergencies through public-private partnerships, micro-finance and micro-insurance programs and promoting investments in social and physical local infrastructure. They can encourage their customers to provide generous personal donations to humanitarian appeals. Vitally, they can provide the essential transport and logistics services that often make it possible to deliver aid to where it’s needed most.
This year’s The World Needs More __ campaign has never been tried before. It’s a new way to approach how the private sector and the public support humanitarian action. A new way to generate global discussion about what the world needs more of and drive real change.
I look forward to as many of you joining with us this World Humanitarian Day and help turn words into actions. What do you think the world needs more of? ●
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